With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.
Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season
Rugby League club Hull KR are turning to digital to help revitalise a traditional mainstay of a sporting event, the match day programme, by launching the SmartPicture app
O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience
‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.