Tag "Rugby"

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

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Myprotein weighs in the Six Nations

The Six Nations is almost upon us and as always there’s plenty of intrigue into which team is likely to be the most physically imposing. The evolution in the size

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The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

Guest Article 0 Comments

Making the most of Digital: Top 10 tips

Former Head of Media at Wasps, Ali Donnelly gives her tips on how amateur clubs can make the most of their digital work. These tips are based on a presentation she gave to women’s rugby representatives from
around England

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Rugby Tackles New Technology With Impressive Results

Gone are the days when coaches could stand on the sidelines with a notepad to document the entire game. These days, fans want the game broken down into measurable data, and new technology means they’re getting what they want.

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The Passion of the Fans: Understanding the Impact of Demographic Data

Guest article from Chelsea Varney at Brandwatch, as she looks at how marketers can take social media data from around sports games and use it to their advantage

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Scarlets Rugby bring Season Ticket flyer to life using AR

Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season

Interview 0 Comments

The RFU: Implementing A Data Driven Social Media Strategy

This week we’ve been lucky enough to catch up with The RFU’s Social Media Manager, Josh Ayto. He came into the Twickenham based governing body for rugby in the summer of last year. Since then he’s overseen a period of growth across all their channels and a change of strategy along the way.

#DigiSport Job: Communications Assistant Internship @ Rugby Players’ Association

A unique opportunity for an internship within a well-respected rugby organisation has arisen at a very exciting time for the sport with the Rugby World Cup 2015 fast approaching.

Hull KR fans get exclusive digital content through new SmartPicture app

Rugby League club Hull KR are turning to digital to help revitalise a traditional mainstay of a sporting event, the match day programme, by launching the SmartPicture app