Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season
Rugby League club Hull KR are turning to digital to help revitalise a traditional mainstay of a sporting event, the match day programme, by launching the SmartPicture app
O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience
‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.
New RBS 6 Nations digital platform, designed and built by Sotic, launched ahead of next weekends first games of the 2014 campaign.