Tag "Rugby"

Guest Article 0 Comments

Making the most of Digital: Top 10 tips

Former Head of Media at Wasps, Ali Donnelly gives her tips on how amateur clubs can make the most of their digital work. These tips are based on a presentation she gave to women’s rugby representatives from
around England

Guest Article 0 Comments

Rugby Tackles New Technology With Impressive Results

Gone are the days when coaches could stand on the sidelines with a notepad to document the entire game. These days, fans want the game broken down into measurable data, and new technology means they’re getting what they want.

Guest Article 0 Comments

The Passion of the Fans: Understanding the Impact of Demographic Data

Guest article from Chelsea Varney at Brandwatch, as she looks at how marketers can take social media data from around sports games and use it to their advantage

Press Release 0 Comments

Scarlets Rugby bring Season Ticket flyer to life using AR

Welsh rugby club, Scarlets Rugby, have teamed up with augmented reality innovators Blippar to launch a new interactive flyer in a bid to get a sales boost of 2014/15 season

Social Media 0 Comments

The RFU: Implementing A Data Driven Social Media Strategy

This week we’ve been lucky enough to catch up with The RFU’s Social Media Manager, Josh Ayto. He came into the Twickenham based governing body for rugby in the summer of last year. Since then he’s overseen a period of growth across all their channels and a change of strategy along the way.

#DigiSport Job: Communications Assistant Internship @ Rugby Players’ Association

A unique opportunity for an internship within a well-respected rugby organisation has arisen at a very exciting time for the sport with the Rugby World Cup 2015 fast approaching.

Hull KR fans get exclusive digital content through new SmartPicture app

Rugby League club Hull KR are turning to digital to help revitalise a traditional mainstay of a sporting event, the match day programme, by launching the SmartPicture app

O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience

‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.

Digital 0 Comments

New Digital Platform for the 2014 RBS 6 Nations

New RBS 6 Nations digital platform, designed and built by Sotic, launched ahead of next weekends first games of the 2014 campaign.

cricket 0 Comments

Spurs top Social Media league table of 148 UK sports teams

The first ever index ranking British professional football, rugby and cricket teams according to social media performance has been launched with Premier League club Tottenham Hotspur topping the tree.