Tag "real madrid"

PSG earns the most money per social media follower

French football giants Paris Saint Germain (PSG) earn the most money out of a single social media follower despite just making it into the top 10 on total social media numbers. According

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Ronaldo surpasses 200 million social media followers

Real Madrid superstar Cristiano Ronaldo has become the first athlete in the world to hit 200 million followers across his social media channels including Twitter (40.7M), Instagram (49.6M) and Facebook (109.7M), according to

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FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

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Real Madrid forms significant partnership with social media platform

Spanish football giants Real Madrid’s intentions to focus on expansion through their social media channels has been signaled after signing a deal with social media platform Snapchat. As Real Madrid

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Real Madrid – Champions of Europe…and YouTube

Our friends at Real Madrid, who I have to say I’ve been a fan of since the days of Zinedine Zidane, are not only celebrating ‘La Decima’ but can hold up the fact they’re the kings of YouTube as well.

Real Madrid Launch Facebook Quiz App

Fancy proving your knowledge and showing you know more about the club than anyone else in the world? Now you can with Real Madrids new Facebook app. Find out more….

Real Madrid & Social Gaming

The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers

The “Buzz” about Madrid

Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.

Real Madrid and Mobile Marketing

Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

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