Tag "real madrid"

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Real Madrid – Champions of Europe…and YouTube

Our friends at Real Madrid, who I have to say I’ve been a fan of since the days of Zinedine Zidane, are not only celebrating ‘La Decima’ but can hold up the fact they’re the kings of YouTube as well.

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Real Madrid Launch Facebook Quiz App

Fancy proving your knowledge and showing you know more about the club than anyone else in the world? Now you can with Real Madrids new Facebook app. Find out more….

Real Madrid & Social Gaming

The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers

The “Buzz” about Madrid

Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital Business Manager at Real Madrid, to chat about Google Buzz.

Real Madrid and Mobile Marketing

Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy.

Real Madrid and Social Media

To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real’s Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.