Tag "PSG"

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West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

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Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

Neymar’s PSG move is the biggest ever, but Goal and Facebook Live are harnessing the interest

Neymar’s transfer from Barcelona to Paris Saint-Germain is undoubtedly the biggest move of the summer, and given the transfer fee blows any and all other deals out of the water,

BT Sport shows that rights to live sport is still a winner in social media conversation

We’ve heard a lot, recently, about how having the rights to live sporting events isn’t the be all and end all when it comes to covering sport. With the rise

Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and

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PSG earns the most money per social media follower

French football giants Paris Saint Germain (PSG) earn the most money out of a single social media follower despite just making it into the top 10 on total social media numbers. According

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How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

PSG appoints its official chauffeur in new deal

French football giant Paris Saint-Germain has signed a partnership with the French and European leader in individual transportation, Taxis G7, which will become the club’s official chauffeur. Under the new deal, the

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Messi stars in new ad campaign against bullying

FC Barcelona Superstar Lionel Messi is back in Ooredoo’s new advertising campaign against bullying. Partners since 2013 when Messi teamed up with the Qatari-based company to produce their first advertisement,

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