Tag "premier league"
Manchester City and the ‘human’ side of Premier League sponsorship
Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.
What can sport learn from brands like Adidas and Netflix?
In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.
The role of live-streaming in the soap opera sporting culture
If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?
Data shows why digital growth is more important for football clubs than precarious broadcast revenues
As Premier League football clubs become richer and richer thanks to monstrous media rights deals, which look set only to rise as the next round of negotiations aims to raise