Tag "premier league"
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Anichebe’s Twitter gaffe reveals who is in charge
Social media has opened up the once-private lives of celebrities and stars, with fans able to gain personal views into their emotions, interactions and travels on a daily basis. The
Twitter Lineup XIs show why lower leagues can’t compete with the Premier League
We know that football clubs like to play around on Twitter to see what works and what doesn’t. Clubs are all about protecting that brand and raking in that engagement.
Man City demonstrate dedication to fans on digital with sleek annual report
Manchester City unveiled their annual report yesterday with a sleekly designed website that has become the norm for the club’s millennial-inspired media presence. Annual reports and financials, comprised of dense
Man City’s new iPhone offering is gimmicky – but that’s the whole point
Every week we’re talking about Manchester City in some sense, it seems. From their robotics partnership to their VR adventures. Even their new website and app is turning heads. They’re
Digital Sport’s Weekly Wash-Up 07/10/16
Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to
Manchester City to bring fans Premier League football in VR
Is the world ready for VR? It’s beginning to look like it might have to be. Manchester City are a club who are often at the forefront of bringing digital
West Ham’s sponsors show the battle between sponsorship and authenticity
When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if
TAG Heuer’s partnership with the Premier League makes life easier for referees
At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing
The ‘Netflix of Sport’ is the game changer everyone has been waiting for
The sports industry is a huge money-spinner. From the grass-fed cash-cow that is the Premier League to almost any other sports league or team you can think of, someone will
