Tag "premier league"

Wake up Sport: Don’t skimp on the hype

This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the

Current thinking about illegal streams risks masking the root of the problem

Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –

Sky and NBC are changing how we consume sport – but is it enough to stem the tide?

This week, two developments look set to shake up the landscape ahead of the next bidding war for Premier League broadcast rights. In the US, NBC announced that they would

The Club Website: Changing With The Times

It’s telling, if unsurprising, that when ask people to name their favourite websites, none mention the team they support or an official sports body. Here’s an article I first wrote for FC Business Magazine on the opportunities for clubs through their sites.

Could the Premier League ever ditch broadcasters and stream live games itself?

As the Premier League media rights bidding process heats up, could rights holders ever ditch the broadcasters and sell their product themselves?

Why aren’t more sports teams using Facebook instant articles?

This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear

Chelsea launch Antonio Conte Twitter emoji to celebrate title success

It’s Friday morning, and that can only mean one thing: it’s almost the weekend. And if you’re a Chelsea fan, you’re probably feeling more chirpy than most today. Let’s face

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

Why having an engaged audience is better than a big one when it comes to selling merchandise

We’re already past the point where social media is a new phenomenon when it comes to how sports teams communicate with their fans. There may be innovations and trailblazing new

Chelsea on point as they bring innovative Instagram Story to fans’ title celebrations

Friday night saw the inevitable happen as Chelsea sealed their second Premier League title in three years. Antonio Conte’s side recovered from a tenth place finish last season to quite