Tag "premier league"

French football is taking a leaf out of Spain’s book and competing with the Premier League

Today, the French professional football league, the LFP, set out its strategy for expanding its brand and competing with its rivals around the world. Across Europe, football leagues are progressing

Arsenal social media team sums up the mood around the club

If you’re an Arsenal fan, watching the Gunners’ 3-0 Premier League defeat to Crystal Palace at Selhurst Park on Monday night will have evoked the kind of feelings that you

Sky Sports acquire Diagonal View and look set to shake up the social media landscape

Last week, Sky announced that they had acquired Diagonal View, a social media content producer, probably best known for the production of the football YouTube channel, The Football Daily. The

The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see

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Pushing the boundaries: Social Media, MLS, and the rise of Snark

The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.

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Man City give another example of how club created content can enrich the fan experience

There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch

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Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

How long before the Premier League’s global bubble bursts?

What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top

Captain Morgan’s and Captain Morgan – a lesson in seizing the moment

Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for mass reaction to huge events before the fade into the

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly