Tag "premier league"

West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if

TAG Heuer’s partnership with the Premier League makes life easier for referees

At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing

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The ‘Netflix of Sport’ is the game changer everyone has been waiting for

The sports industry is a huge money-spinner. From the grass-fed cash-cow that is the Premier League to almost any other sports league or team you can think of, someone will

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Will Facebook ever have the real-time audience it craves?

The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly

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Twitter’s deal to show Premier League goals isn’t a game changer – but it could be

Last week, Twitter announced that Sky Sports would be able to broadcast goals and action from 126 live Premier League games being shown on Sky over the 2016/17 Premier League

Twitter continues sports push with Premier League deal

Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this season. In a deal between the social networking service and

Manchester City sign their first FIFA eSports player

After West Ham became the first club in the Premier League to sign an eSports player, Manchester City have also followed suit. They have revealed this morning their fourth signing

Premier League midfielder launches new app to engage with fans

Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016

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Sunderland AFC’s new mobile-first website is a glimpse of the future

Sunderland AFC have become the first Premier League football club to adopt a mobile-first approach to their official club website. The creation of the new site – a six-month collaborative

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Football comes out on top in Chinese broadcast report

Football has always been one of the most supported sports in China since professional leagues were created. Nowadays, the government encourages the biggest Chinese brands to invest in this sector