Tag "premier league"

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Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following

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Will the threat from live-streaming force broadcasters to pay even more for the Premier League

As the Premier League kicks off this weekend, and we tune in to watch on Sky Sports and BT Sport, with highlights on BBC’s Match of the Day over the

Digital Disruption and the return of football – the Weekly Wrap

Summer is always a busy time for sport. So many iconic tournaments which have been an entire year in the making – or more, in the case of the Lions

Football club content creation is great for fans – but is it bad for those who want the full story?

Over the summer, one of the most noticeable fads has been the explosion of football club transfer announcements on social media. There are plenty of positive reasons for clubs to

Weekly Wrap: the DigiSport news you may have missed this week

This week, the world of social media in sport was once again taken over by the football transfer window, and cringeworthy / innovative (delete as appropriate) Twitter announcements for massive

RESULT Sports ranks football clubs and their power on social media

Twice a year – once on the turn of the calendar year, and once at the end of the European football season – German digital communication and marketing experts RESULT

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Wake up Sport: Don’t skimp on the hype

This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the

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Current thinking about illegal streams risks masking the root of the problem

Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –

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Sky and NBC are changing how we consume sport – but is it enough to stem the tide?

This week, two developments look set to shake up the landscape ahead of the next bidding war for Premier League broadcast rights. In the US, NBC announced that they would