Tag "premier league"

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Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on

Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

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Barcelona v Real Madrid: Premier League could lose global audience to La Liga sooner rather than later

Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

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Amazon is plotting the end of traditional sports broadcasting

In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks

Facebook Flash is here and sports teams must capitalize

There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less

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Esports represents a chance for the Premier League to diversify – but a threat to broadcasters

For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility

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Former Liverpool striker’s new app to bring outspoken opinion to football punditry

What’s the worst thing about football? Is it the astronomical wages paid to 19 year-olds who couldn’t care less about your club? Is it the low standard of the Premier

Trick or Tweeting: the Premier League’s best displays of Halloween spirit

Tonight marks the final night in the month of October, or as it is better known to those prone to mischief and merriment, the long-awaited holiday of Halloween. Partying, pumpkin

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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.