Tag "PR"
9 steps to a successful influencer outreach programme
Here I look at how a club, governing body or brand can set up a successful influencer outreach programme with 9 key areas to concentrate on.
Wayne Rooney & Twitter: A PR Masterstroke?
Rooney is the latest EPL player to join twitter. Is this a masterstroke in helping heal his image with the clubs fans after the contract debacle and his almost year long loss of form?
Do we really need to reinvent the press release?
Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?
- 1
- 2
