Tag "PR"

Betfair helping fans to pick a Grand National winner with Equinder

It’s always difficult to back the right horse… BETFAIR has taken inspiration from dating phenomenon Tinder, to help find the perfect ride

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Surrey CCC tops the Social Media Cricket Championship

Analysis released recently from programmatic advertising experts, RadiumOne, has revealed Surrey County Cricket Club is the top performing county in the LV County Cricket Championship – on social media, at least.

Glasgow 2014 launch blogger competition. #Team14

Glasgow 2014 has launched a new competition to find 14 bloggers to cover the Commonwealth Games this summer. Here’s how you can become part of the action. #Team14

Great use of Storify by FC Barcelona to mark Messi milestone

After Barcelona’s 7-0 thumping of Osasuna in La Liga yesterday (Sunday 16th), the club put together a Storify on their website that showed the players congratulating each other on Twitter.

CIPR Excellence Awards 2014 – Best Sporting Campaign

UKSN is this year an official supporter of the CIPR Excellence Awards, entries are still open for Best Sporting Campaign so get your entry in now.

Case Study: Professional Squash Association’s Social Commentary Competition

At the end of 2013, the Professional Squash Association launched a fan competition called #Voice4Squash. The winner took almost half the votes and will commentate on live games in 2014 on SquashTV

Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

Ahead of the launch of the club’s new 3rd kit on Friday, they have been running a Twitter Treasure Hunt around the city for lucky fans to win a limited edition shirt

Floyd Mayweather asks fans to chose next opponent

With over 4.5m fans on Twitter, almost the same on Facebook and accounts on Instagram and Shots.me he certainly keeps himself busy. Now he has given fans the opportunity to tell him who he should fight next.

Sport

London Wasps Promote Twitter at Twickenham Double Header

We have seen a trend in recent months for teams to show Twitter handles on shirts but this tends to be for one off PR stunts rather than a commitment to build up a follower base over a period of time. Here Wasps are just doing just that…

9 steps to a successful influencer outreach programme

Here I look at how a club, governing body or brand can set up a successful influencer outreach programme with 9 key areas to concentrate on.

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