Tag "PGA Tour"

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Amazon secures tennis in first major live sports deal outside of US

Amazon will be the ‘Prime’ destination for tennis fans from 2018 when the current deal with Sky comes to end according to The Guardian. In its first sports move outside

Making a once-a-year event relevant: The Open and year-round fan engagement

This week, one of sport’s oldest traditions tees off at Royal Birkdale, golf’s Open Championship: a huge undertaking over four days as organisers welcome the world of golf to the

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Twitter’s new live streaming haul hints at the company’s strategy

Whereas on-demand content has started to become the new normal for most people when consuming entertainment, TV shows and films, there is clearly an ever-growing scramble from social media platforms

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How does the PGA, players attract young fans? Social media, of course

Perhaps PGA golfer Grayson Murray said it best when he tweeted this out last month: Imagine if more guys from the PGA tour opened up on social media. Golf would

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Monthly Podcast #2: January’s digital sport news & views with Niall Coen and Taylor Bloom

In the first monthly show of 2017, where we take a look at the campaigns, technology releases, trends and news that happened in the last month.

PGA Tour & Twitter strike exclusive content deal

The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to

Digital Sport’s Weekly Wash-up 08/04/2016 – Masters Edition

To celebrate one of the biggest golf events of the season, here’s a very special Masters Edition of our weekly wash-up. Bubba Waston launches his own emojis Just in time

PGA introduces VR to enhance home-viewing and training experience

The PGA TOUR has announced a partnership with virtual reality (VR) startup IM360 and Oculus which will not only assist golfing enthusiasts but look to improve the fan experience at

Digital Sport’s Weekly Wash-up 05/02/2016

Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by

Jordan Spieth signs a massive deal with Coca-Cola

Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour