Tag "Olympics"
Sky Sports broadcasts FIFA18 eWorld Cup as esports makes inroads into the mainstream
IOC President talks up the chances of esports being added to the Olympic Games as Sky Sports broadcasts FIFA18 tournament.
Digital Sport London: Do esports and the Olympics need each other equally?
Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?
#2: Tokyo 2020 with Eurosport, branded podcasts and why Retweets are trash!
If you want to read a few things that are a bit different then look no further than the below. Every day I’ll put together some of the most interesting
Olympic Channel partner with Snapchat to help engage new & young audiences
The multi-year agreement provides Snap with Olympic Channel original programming for Shows on Snapchat’s Discover page and assets for creative tools. In addition, Snapchat will produce Our Stories featuring archival footage provided
Eurosport teams up with Snap to engage younger audiences in the Olympic Games across Europe
Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters
Leaders Week insights start in earnest
The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and
IOC partners with Intel, swapping fries for chips
Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until
Rio 2016 viewing figures show online streaming is not the future – it’s the present
The Olympic Games comes around every four years, and so whilst it’s always tempting to compare the current games with the previous ones, there’s always a mitigating factor: the last
Why didn’t Rio 2016 create the marketing splash we were all waiting for?
The Olympic Games: one of the biggest sporting stages in the world, but an expensive stage for brands who want to make a scene. There was much chatter before the games
Are bots the future of sports journalism?
With 306 events over 28 different sports, there are a lot of medals to be won and a lot of sport to report on. Not only are there so many
