Tag "nike"
How non-sponsors are muscling in on tournament exposure
Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools
Adidas boast unrivalled social media engagement this summer – but is it a success?
It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype
How social media enhanced Wimbledon 2016
Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no
Nike releases new music video celebrating Indian athletes
Nike have released a music video as part of their latest Just Do It campaign. Leading female Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi
Nike’s new ad just got us pumped for summer
Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process
Game 7 of NBA Finals breaks record
U.S channels showing American football, baseball and basketball generate extremely high television audiences and are the origin of TV records. Sunday night, Game 7 of the NBA Finals between Cleveland Cavaliers and
Nike congratulate the Cavaliers with emotional “Worth the wait” ad
The Cleveland Cavaliers made history last night, coming back from a 3-1 deficit to bring home the city’s first major championship in over 50 years. On their third trip to
Nike introduces Pro Genius Mental Training to the Nike Football App
Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and
Nike hits back with EUROs ad magic in “The Switch”
Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as
Adidas asserts social media dominance of competition ahead of 2016 EUROs
Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across
