Tag "nike"
New Serena Williams Nike ad is an important milestone for promoting women’s sport
Nike’s new ad featuring Serena Williams is important for promoting women’s sport.
Copa 90 and Bleacher Report show sport and culture mix best on social media
Sport and culture have always gone together, but social media is amplifying it in a whole new way.
Nike partner with Snapchat in innovative way to sell limited edition trainers
Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.
Latest YouTube figures show how sports content is turning into lifestyle content
As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?
Nike enlist LeBron James to unveil new connected NBA jerseys
Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.
Nike’s experimentation could help take AR to the next level
This week, Engadget reported on Nike’s launch of an augmented reality (AR) programme which rolled out recently in order to give customers a novel way of buying new products. One
Data football clubs could see their Instagram accounts take over Twitter very soon
This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating
Transfer deadline day goals: How marketers can score with mobile search
This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are
Adidas partner with Chinese government to teach children football skills
Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at
Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah
This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet
