Tag "nike"

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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Rio 2016 shows that even in the digital marketing era, age-old principles apply

The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get

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Nike releases powerful ad ahead of Rio Olympics

In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the

How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

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Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype

How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

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Nike releases new music video celebrating Indian athletes

Nike have released a music video as part of their latest Just Do It campaign. Leading female Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi

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Nike’s new ad just got us pumped for summer

Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process

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Brands at Euro 2016: The winners and losers so far

Euro 2016 is a huge opportunity for brands to capitalise on a global audience, with companies investing millions to become official sponsors. There are now so many ways of being

Game 7 of NBA Finals breaks record

U.S channels showing American football, baseball and basketball generate extremely high television audiences and are the origin of TV records. Sunday night, Game 7 of the NBA Finals between Cleveland Cavaliers and