Tag "nike"

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Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall

Nike takes gamification to the next level with NikeFuel Missions

Nike have taken the next step in getting people to use Nike+ FuelBands by making their everyday activities part of an online game. Curious? Read on…

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Nike takes Social Media in-house

Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans

What does the ASA ruling on Rooney / Wilshere Tweets mean?

Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.

Nike leak Sneijder move to Man Utd?

It looks like the move of Wesley Sneijder from Inter Milan to Manchester United is becoming inevitable, even his sponsors Nike (who also sponsor Inter and United) think so!

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Football Players ARE Brands

The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.

Nike’s new ‘Write The Future’ advert – genius!

Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.