Tag "nike"

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Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet

Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5

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Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

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Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Digital Sport’s Weekly Wash-Up 14/10/16

BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The

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Why golf could have fantasy sports to thank for huge rise in popularity

When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,

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How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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Rio 2016 shows that even in the digital marketing era, age-old principles apply

The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get