Tag "nike"

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

Nike aims to revolutionize the word “crazy” and promote women in sport

Nike’s new ad promotes gender equality and shows the company isn’t shying away from controversial causes.

England Netball’s new partnership with Nike boosts women’s sport

England Netball and Nike have agreed a multi-year partnership that names Nike as their official supplier and designer of the team kit. The Vitality Roses will wear Nike dresses for

The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.

Stars of women’s sport have huge potential for brands – stop overlooking them!

Working with female athletes isn’t just about being part of a shift in mindsets – it makes perfect business sense too.

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Nike show why the biggest brands don’t have to scramble for World Cup limelight

Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

If England fans aren’t going to Russia, how will they be consuming the World Cup?

As the World Cup in Russia approaches, the data gives insights into how football fans will be consuming the tournament.

Nike marks 20 years of making kits for FC Barcelona

Nike has been making kits for Barcelona for 20 years. It now has a heritage of its own when it comes to football kits.