Tag "nike"

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

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Digital Sport’s Weekly Wash-Up 14/10/16

BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The

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Why golf could have fantasy sports to thank for huge rise in popularity

When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,

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How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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Rio 2016 shows that even in the digital marketing era, age-old principles apply

The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get

Nike releases powerful ad ahead of Rio Olympics

In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the

How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

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Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype