Tag "nike"

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How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

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How the sporting world is saying goodbye to Kobe

Five months after announcing his retirement from the NBA, superstar Kobe Bryant is living his last minutes as a professional before his final game on Wednesday night at Los Angeles’

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Nike immerses football fans in Arda Turan’s speech in 360-degree

Ahead of the Euros, Nike Football has kicked off a new campaign in Turkey by allowing fans to get a 360-degree perspective of the Turkey national football team’s dressing room

Digital Sport’s Weekly Wash-up 18/03/2016

Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to

Digital Sport’s Weekly Wash-up 12/02/2016

33 custom emojis to cover the NBA All-Star Weekend Ahead of the NBA All-Star weekend which kicks off in Toronto over the weekend, Twitter has rolled out 33 custom emojis dedicated to

The Premier League unveils its new Identity

The Premier League has presented its new identity this morning for the 2016/17 season as football’s biggest league prepares itself without Barclays as their title sponsor after 15 years. The league

Digital Sport’s Weekly Wash-up 29/01/2016

Pokémon to turn 20 at Super Bowl 50 In order to celebrate its 20th birthday, Pokémon will broadcast a TV commercial during the Super Bowl which will be held on February 7.

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The top Digital Sport stories of 2015

AS Roma Crowdsource their website In what will almost definitely prove to be a precedent for other professional sports clubs moving forward, AS Roma took to the social media platform

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Nike launches it’s “Bring Your Game” campaign

Nike has unveiled its campaign “Bring Your Game” featuring seven of the biggest players in the game in time for the flurry of NBA and WNBA games over the festive

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Nike debuts new shoe on gaming platform Twitch

Nike continue finding new ways to reach their avid consumers by teaming up with video game publisher 2K and Amazon-owned gaming platform Twitch to debut the shoe of returning Cavs’ superstar