Tag "NHL"
The popularity of Fortnite after just one year show how gaming is changing life – and sport
As sports dip their toes in the esports water, Fortnite shows what can be achieved in just one year.
Capital One’s sponsorship of the Washington Capitals shows how brands should get involved
Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.
Why the NHL are right in their approach to esports
The NHL have announced their new esports venture, aiming at participation rather than the glamour of teams. Is this the right approach?
#5 NHL enters esports, the World Cup appears on the horizon and Netflix rules out sport
With the Russian World Cup on the horizon, esports and live streaming are growing bigger than ever.
What’s in a goal? How NHL sides celebrate on social media
Once upon a time, National Hockey League Twitter accounts were strictly business. They announced events, released important information and live-tweeted events with little regard for humour. It simply wasn’t the
NHL makes foray into Twitter streaming
This past summer, the NHL was one of the sports leagues to partner with Twitter to bring live content to fans. As part of their agreement, Twitter will stream ten
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
Snapchat Spectacles are social sport’s latest innovation
Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will
Amazon is plotting the end of traditional sports broadcasting
In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks
Twitter announces new partnership for major leagues in USA
Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an
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