Tag "NFL"

Five Ways the NBA is Educating Its UK Fanbase

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in

Miami Dolphins team up with Deezer to launch innovative partnership to excite fans

This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of

Podcast: Sarah Swanson on why NFL London Games are both very special and also just another game

For all sports, one of the biggest challenges that leagues, clubs and governing bodies face is how to keep fans hooked, especially when there’s no actual sport going on. The

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Weekly Wrap: Atlanta Falcons and Minnesota Vikings up their social media game

This weekend, the importance of upping your game on social media was laid bare with some great examples from both sides of the Atlantic ocean. American sports have been innovators

Facebook predicts media disruption could change which sports are popular

At Leaders in Sport yesterday, Facebook’s Head of Global Sport Dan Reed gave a presentation to the crammed in audience of rights holders, agencies and media about why sport and

NFL viewing figures show why Amazon have a long way to go to take on TV

Anyone looking at the trend of media rights being held by streaming services will have had eyes on Amazon Prime’s first Thursday night broadcast of an NFL game last week.

The Brand Conference: Five things we learned from the MLS, AJ Boxing & NFL

Last week saw Digital Sport head down to the latest instalment of The Brand Conference. A one-day event that took place at the home of cricket, Lords, and was run

Weekly Wrap – Man United chief’s prediction, NFL graphics, and the return of the WSL

This weekend sees the Women’s Super League return as a winter league for the first time in its history, switching from playing summer soccer this autumn. That in itself is

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism