Tag "NBA"

Digital Sport’s Weekly Wash-Up 27/1/17

Sacramento Kings hand Cleveland Cavaliers an L When the Kings visited the Cavaliers on Wednesday night, the Eastern Conference-leading Cavs were heavily favored to win. So when the Kings defeated

Broadcasting changes promise NBA success

NBA Commissioner Adam Silver is often praised for his ability to create change and bring basketball into the modern era. With his latest proposal, Silver hopes to make basketball even

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

It’s a big week for VR sports gaming

Sports gaming took a major leap forward this week with the announcement of the NBA 2KVR Experience and Xbox One game streaming for Oculus Rift, bringing gamers unprecedented levels of

Amazon is plotting the end of traditional sports broadcasting

In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks

Dallas Mavericks blaze the trail on emerging streaming formats

The Dallas Mavericks last week became the first team in the NBA to join streaming formats Roku, Live.ly and Musical.ly, as sports teams rush to engage audiences by seeking out

Digital Sport’s Weekly Wash-Up 16/11/16

The NBA Scores Big with New Ad Partners #TheStarters Twitter Show is live in 5 minutes at 11am ET!https://t.co/iAGEfqZJ8d — The Starters (@TheStarters) November 15, 2016 The NBA bet big on