Tag "NBA"

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Digital Sport London – Talking US sport with NFL & NBA

After 2 SOLD OUT gatherings so far we’re proud to bring to you a topic with a bit of a difference. This month’s event takes a look at sport in

Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.

Cleveland Cavaliers create first-ever team social network

Last week, the Cleveland Cavaliers announced a new social network named Wine & Gold Nation. It’s a new online community designed to connect and engage Cavaliers fans, and it’s the

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

The NBA killed Twitter wars, but were they right?

Rest in peace, NBA Twitter. Over the weekend, we laid the best of you to rest, never to be enjoyed again. Your life here was far too short, and we

Digital Sport’s Weekly Wash-Up 11/2/17

The Flowers of Manchester are remembered On the February 6th, Manchester United fans gathered at Old Trafford to remember the 23 members of Manchester United who lost their lives in

DMS shoots game-winning content for the NBA in London

When the NBA comes to London every January, its growing number of European fans are treated to a true American spectacle. But with 1.3 million followers of the NBA UK

Monthly Podcast #2: January’s digital sport news & views with Niall Coen and Taylor Bloom

In the first monthly show of 2017, where we take a look at the campaigns, technology releases, trends and news that happened in the last month.