Tag "NBA"

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

It’s a big week for VR sports gaming

Sports gaming took a major leap forward this week with the announcement of the NBA 2KVR Experience and Xbox One game streaming for Oculus Rift, bringing gamers unprecedented levels of

Amazon is plotting the end of traditional sports broadcasting

In what could be the final nail in the coffin for declining traditional sports broadcasters, the The Wall Street Journal reported earlier this week that Amazon has been in talks

Dallas Mavericks blaze the trail on emerging streaming formats

The Dallas Mavericks last week became the first team in the NBA to join streaming formats Roku, Live.ly and Musical.ly, as sports teams rush to engage audiences by seeking out

Digital Sport’s Weekly Wash-Up 16/11/16

The NBA Scores Big with New Ad Partners #TheStarters Twitter Show is live in 5 minutes at 11am ET!https://t.co/iAGEfqZJ8d — The Starters (@TheStarters) November 15, 2016 The NBA bet big on

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Facebook Flash is here and sports teams must capitalize

There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less

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Interview: Former VP Digital & Brand Strategy at Phoenix Suns, Jeramie McPeek

In our first international podcast recording, done almost seamlessly over Skype(!). Dan caught up with the former VP for Digital & Brand Strategy at the NBA team Phoenix Suns, Jeramie McPeek.