Tag "Motorsport"
Do we really need to reinvent the press release?
Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?
The View from the Cockpit: Interview with IndyCar driver Ryan Briscoe
Ahead of this weekends IndyCar season opener, the Indy 300 in Sao Paulo. Chris Hughes spoke to driver Ryan Briscoe, 3rd place in the 2009 championship, about fan interaction, Formula 1, Twitter and the 2010 IndyCar season.
The Return of a Champion
There are few people in Formula 1 who can command an audience quite like Michael Schumacher. The ‘launch’ of the Mercedes Grand Prix team in Stuttgart on Monday was proof that the seven-time former world champion can still create a stir amongst the international press corps, not least the British press for whom memories of Damon Hill’s mugging at Adelaide in 1994 still resonate strongly. But the return of Schumi to the F1 fold after a failed three-year attempt at retirement is a much needed boost for the sport after a year dogged by controversy.
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