Tag "Motorsport"

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Formula E Getting Digital Power Boost With Grabyo VIP

Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.


Money Supermarket Launch 2013 Monaco Grand Prix Blogger Competition

MoneySupermarket.com is giving bloggers or website owners the opportunity to win two tickets to the 2013 race for what would be the ultimate dream day for any motorsport enthusiast

Are you friends with an F1 team?

(Guest post from Mark Martin)

Critics have called F1 too isolated, and questioned why it can’t be more open to the public like the popular American racing series NASCAR. However, this is all changing thanks to social media.

Technology Helping Sports Hospitality Re-Discover Its Mojo

On the Sports Technology section there was an item relating to the new hospitality experience being enjoyed by McLaren F1 hospitality guests this season. So, what have they done that is so ground breaking?

Social Media and Formula 1: When Opportunity beats Strategy

There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and with sufficient uncertainty surrounding its true meaning to warrant the need by some firms to segregate it into a separate box within its annual marketing and PR plans.

Exclusive Interview with Lotus Racing Team Principal Tony Fernandes

As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.

When Twitter takes over…TwitGP

A resourceful group of MotoGP fans, fronted by Gadget Show presenter Suzi Perry, failed to let the Eyjafjallajökull volcano put a cloud over the cancelled Japanese MotoGP race last weekend. Instead, they turned to the power of Twitter to establish the world’s first ever virtual race, #TwitGP.

MotoGP back under the spotlight

The 2010 MotoGP World Championship gets underway at the Losail International Circuit this weekend after an agonisingly long off-season period. Chris Hughes look at the season ahead…. will it be Rossi’s year once again?

Do we really need to reinvent the press release?

Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?

The View from the Cockpit: Interview with IndyCar driver Ryan Briscoe

Ahead of this weekends IndyCar season opener, the Indy 300 in Sao Paulo. Chris Hughes spoke to driver Ryan Briscoe, 3rd place in the 2009 championship, about fan interaction, Formula 1, Twitter and the 2010 IndyCar season.

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