Tag: Media | Page 2 | Digital Sport

Man City’s YouTube Partnership: An In-Depth Look

It has been well publicised recently that the world’s richest football club have taken the step of getting a YouTube brand channel. To many this may get a ‘so what’ reaction and many of the articles so far have only mentioned the news and not looked into what this means to the club and for football.

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

The value of communications in the sports industry

Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.

Strategic Partnerships: Google’s YouTube and IPL shake up sports media

Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.