Tag "Marketing"

How You Can Scale Your Social Media Program

If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the disparity!

Following A Cause Not A Company

This morning I was thinking about some of the conversations I’ve had with businesses and National Governing Bodies about their thoughts on social media. One of the problems they face is why would people want to follow or like their brand or organisation?

Is Video The Future of Ticket Sales?

One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?

Ambush Marketing or Good Integrated Marketing?

The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.

Don’t let Social Networking dilute your marketing mix

The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.

Nike Wrote Its Future

A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.

You don’t need to put your customers in a ‘headlock’

A guy walks into a bar and spots an attractive girl. He walks up to her and asks if he can buy her a drink. She says “sure, that would be lovely”. Here’s what happens next…

Do New Sports Teams Utilise Social Media To Create a Fan Base?

Gold Coast Football Club are the latest club to enter the AFL. As they prepare to enter their first year in the league, whilst still playing in the secondary league VFL, how do they establish a new fan base? Can they use social media to reach others in the football community that weren’t previously aware of them?

How could David Haye utilise social media?

David Haye has the world at his feet. He doesn’t struggle to get coverage and let’s be honest, he’s doing just fine without social media, but, I feel if Haye was to utilise the tools at his disposal he could become one of the world’s biggest sports stars.

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.