Tag "Marketing"
Interview: Ben Wells, Director at Well Said and former Head of Marketing at Chelsea FC
Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.
Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Digital Sport’s Weekly Wash-Up 9/11/16
Copa90 and Bleacher Report to produce weekly Snapchat show Digital football network Copa90 have partnered with Bleacher Report to produce a weekly football show on Snapchat. James Grigg, director of global operations
Eurosport shoots first ever 360° VR film during a competitive cycling race
Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10
How do you make your brand more global? Nike show the answer is making it more local
How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse
Is Formula One failing to capitalise on social media exposure?
Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is
Premier League midfielder launches new app to engage with fans
Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016
Digital Sport’s Weekly Wash-Up 10/06/2016
Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC
Nissan launches selfie challenge to take fans to the UCL final
UEFA Champions League partner, Nissan, has launched its latest digital marketing activation of the season named “#TakeMeToMilan”, offering a trip to the final in Milan to 25 fans. As part of
What Instagram’s 60 second videos mean for the sporting world
After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15
