Tag "Marketing"
The NBA League Pass micropayment strategy is a sure-fire way to win over Millennials
NBA League Pass micropayments care for Millennials by letting them choose their own path.
Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico
Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?
YouTube TV shows AR ads during the World Series
YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.
Why esports sponsorship is different from traditional sports
At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.
Q&A with David Drahy from Com’Over
Com’Over Managing Team: Edouard Menu, Laurène Wolff and David Drahy Based in Lyon and Paris, Com’Over is a French communications agency specialising in sport, entertainment and Corporate Social Responsibility (CSR).
Interview with Catapult Sports Global Head of Marketing, Simon Banoub
On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports