Tag "Marketing"

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

Premier League midfielder launches new app to engage with fans

Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016

Digital Sport’s Weekly Wash-Up 10/06/2016

Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC

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Nissan launches selfie challenge to take fans to the UCL final

UEFA Champions League partner, Nissan, has launched its latest digital marketing activation of the season named “#TakeMeToMilan”, offering a trip to the final in Milan to 25 fans. As part of

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What Instagram’s 60 second videos mean for the sporting world

After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15

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US Open ups ante with tech to increase fan experience

From what we’ve seen from the major tennis tournaments over the past few years, it seems as if they’re all in a race against each other to see who can

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#WeAreChosen – An Interview with Everton’s Director of Media & Comms

Everton FC have showed in recent years the benefits of bringing together all the various touch points they have with fans and delivering a really good campaign that not only looks good but delivers results. #WeAreChosen

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YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

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Interview with Digital Manager of the NFL’s Green Bay Packers

Recent Tom Kelk got to speak with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital content, and how it compares with the likes of Premier League football clubs