Tag "Marketing"

Q&A with David Drahy from Com’Over

Com’Over Managing Team: Edouard Menu, Laurène Wolff and David Drahy Based in Lyon and Paris, Com’Over is a French communications agency specialising in sport, entertainment and Corporate Social Responsibility (CSR).

Latest 0 Comments

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

Latest 0 Comments

Interview with Catapult Sports Global Head of Marketing, Simon Banoub

On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports

Interview 0 Comments

Interview: Ben Wells, Director at Well Said and former Head of Marketing at Chelsea FC

Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.

Latest 0 Comments

Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals

Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the

Latest 0 Comments

Digital Sport’s Weekly Wash-Up 9/11/16

Copa90 and Bleacher Report to produce weekly Snapchat show Digital football network Copa90 have partnered with Bleacher Report to produce a weekly football show on Snapchat. James Grigg, director of global operations

Press Release 0 Comments

Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

Opinion 0 Comments

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

Opinion 0 Comments

Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

Latest 0 Comments

Premier League midfielder launches new app to engage with fans

Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016