On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports
Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10
Last season, for footballer Xherdan Shaqiri, was marked by two sensational goals. One coming in the Premier League for his club, Stoke City, and the other coming in Euro 2016
UEFA Champions League partner, Nissan, has launched its latest digital marketing activation of the season named “#TakeMeToMilan”, offering a trip to the final in Milan to 25 fans. As part of