Tag "Marketing"

Ahead of Champions League tie Man United contrasts Barcelona’s social media approach

Ahead of the big game tonight, both teams have taken a different tack.

‘Dark Social’ wins out over public social media platforms as the place to share content

Most shares are conducted in ‘dark’ private messaging apps, which marketers can’t track.

The NBA League Pass micropayment strategy is a sure-fire way to win over Millennials

NBA League Pass micropayments care for Millennials by letting them choose their own path.

Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico

Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?

Barcelona integrate sponsors into El Clasico celebrations, adding value for partners

Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.

YouTube TV shows AR ads during the World Series

YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.

Why esports sponsorship is different from traditional sports

At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.

Q&A with David Drahy from Com’Over

Com’Over Managing Team: Edouard Menu, Laurène Wolff and David Drahy Based in Lyon and Paris, Com’Over is a French communications agency specialising in sport, entertainment and Corporate Social Responsibility (CSR).

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

Interview with Catapult Sports Global Head of Marketing, Simon Banoub

On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports