Tag "Marketing"

US Open ups ante with tech to increase fan experience

From what we’ve seen from the major tennis tournaments over the past few years, it seems as if they’re all in a race against each other to see who can

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#WeAreChosen – An Interview with Everton’s Director of Media & Comms

Everton FC have showed in recent years the benefits of bringing together all the various touch points they have with fans and delivering a really good campaign that not only looks good but delivers results. #WeAreChosen

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YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

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Interview with Digital Manager of the NFL’s Green Bay Packers

Recent Tom Kelk got to speak with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital content, and how it compares with the likes of Premier League football clubs


Inter Milan & Aston Villa lead way in China outside of Top 15 clubs in digital survey

Red Card 2015 is a preview to the annual Mailman ‘China Digital Champions League’ report that looks at the performance of Europe’s top clubs within the country. The agency has taken


IFA Berlin: The Secret of Cristiano Ronaldo’s Domination in Social Media

Video from last month’s IFA Berlin event where Luis Correia talks to host Darren Tulett about his client Cristiano Ronaldo, who has more than 100m Facebook fans, and his use of social media

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Connecting Your Audience to the Sport

The possibility of connecting with each and every fan and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.

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Man City expand its digital portfolio with specially redesigned app for iPad users

Barclays Premier League Champions, Manchester City today announced the launch of their new official iPad App. Designed for City fans, the City App iPad Edition is the latest addition to the Club’s ever expanding digital portfolio.


Audio: Sports Geek talks to Jack Elkins about Business Innovation at Orlando Magic

Jack Elkins was a lifesaver for me at SEAT in Miami covering for me on Saturday as my voice recovered, we didn’t talk much so we caught up to discuss his role as Business Innovation Manager at the Orlando Magic. One of the most tweeted about CRM sessions at SEAT was with Katie Morgan Katie Morgan and Lou Antonucci from Scribe discussing how the Texas Rangers integrate multiple data sources for their CRM solution.

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Wimbledon generated 3.5m short clip video views across Facebook and Twitter

The AELTC has announced that they shared more than 300 short clips across Facebook and Twitter during the tournament, generating over 3.5m clip plays using Grabyo’s video platform.