Tag "manchester united"

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How football clubs can do social media right – and how to avoid disaster

At a time of year when new kits are launched, new signings are announced, and football clubs gear up for the new season, this is the time when fans start

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Why having an engaged audience is better than a big one when it comes to selling merchandise

We’re already past the point where social media is a new phenomenon when it comes to how sports teams communicate with their fans. There may be innovations and trailblazing new

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Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

Juventus creates new fan app with access to highlights and bespoke content

There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible

FC Bayern’s new TV channel app highlights football club’s new fan engagement strategies

FC Bayern Munich has become the first German football club to launch its own TV channel, FCBayern.tv. 27 February 1900. The top German football club, Bayern Munich, was founded. pic.twitter.com/gAQhoBfU6o

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

Digital Sport’s Weekly Wash-Up 17/2/17

Bayern Munich curb stomps Arsenal…again When Bayern Munich destroyed Arsenal 5-1 in the Champions League on Wednesday, respective fans took to social media to voice their pain or mock their

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Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a

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Digital Sport’s Weekly Wash-Up 11/2/17

The Flowers of Manchester are remembered On the February 6th, Manchester United fans gathered at Old Trafford to remember the 23 members of Manchester United who lost their lives in

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How long before the Premier League’s global bubble bursts?

What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top