Tag "manchester city"

AS Roma show creative club content is a winning ticket

When it comes to getting quotes from football players, quite often we’re presented with predictably bland fare. It’s understandable, really. Quotes are used in headlines and pop up on every

Man City and Bayern Munich add a personal touch for fans around the world

It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the

Arsenal and Man City show that football clubs are becoming content curators too

It’s all about curating news, at the moment. Not only does it seem like Facebook and Twitter have become curators of all of the day’s news, but sports teams are

The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see

Barcelona unveil new Hub to stimulate innovation in Sport

Over the past decade, FC Barcelona has established itself as one of the world’s most powerful football clubs. Their success on the pitch, domestically and internationally, remains unmatched. Yet despite

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Man City give another example of how club created content can enrich the fan experience

There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch

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Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a

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Digital Sport’s Weekly Wash-Up 3/2/17

Manchester City bus takes its first drive Before Manchester City’s match vs. West Ham on Wednesday, Man City posted pictures of their newly decked out team bus “driving through London”.

Snap Inc. partner with European clubs to launch football filters

Fans of major European football teams have been given virtual club-themed face paint on Snapchat. 13 bespoke, geo-specific lenses featuring top clubs in England, France, Germany, Italy and Spain will

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Should we be worried about only getting access to sportspeople on social media?

It used to be that there was a line between the celebrity – or an institution – and the fan. Journalists would be the go-betweens. Long-form interviews in Sunday morning