Tag "manchester city"

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Man City launch new platform for fan-engagement

Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’

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Weekly Wrap: the DigiSport news you may have missed this week

This week, the world of social media in sport was once again taken over by the football transfer window, and cringeworthy / innovative (delete as appropriate) Twitter announcements for massive

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Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

AS Roma show creative club content is a winning ticket

When it comes to getting quotes from football players, quite often we’re presented with predictably bland fare. It’s understandable, really. Quotes are used in headlines and pop up on every

Man City and Bayern Munich add a personal touch for fans around the world

It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the

Arsenal and Man City show that football clubs are becoming content curators too

It’s all about curating news, at the moment. Not only does it seem like Facebook and Twitter have become curators of all of the day’s news, but sports teams are

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The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see

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Barcelona unveil new Hub to stimulate innovation in Sport

Over the past decade, FC Barcelona has established itself as one of the world’s most powerful football clubs. Their success on the pitch, domestically and internationally, remains unmatched. Yet despite

Man City give another example of how club created content can enrich the fan experience

There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch

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Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a