Tag "lucky generals"
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Lucky Generals launch sports marketing startup, with Simon Dent taking the reins
Lucky Generals today announced the introduction of its sports marketing agency, Dark Horses. It’s the first launch within the Lucky Enterprises holding group structure, and is being headed up by former
