Tag "IOC"
Sky Sports broadcasts FIFA18 eWorld Cup as esports makes inroads into the mainstream
IOC President talks up the chances of esports being added to the Olympic Games as Sky Sports broadcasts FIFA18 tournament.
Daily Digest: ESPN serve ads based on if your team’s winning/losing and the IOC to talk esports in July
ESPN selling ads based on how well your team’s doing, Minute Media raises more money and the IOC to talk esports at their July conference.
Digital Sport London: Do esports and the Olympics need each other equally?
Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?
IOC partners with Intel, swapping fries for chips
Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until
