Tag "Instagram"

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Chelsea lead the way as clubs find important new social media outlet

Instagram stories is well over a year old now, and as a platform for brands and sports teams to take advantage of, it’s well established. But it is also something

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Matchday lineup announcements: A goldmine of value for both sponsors and clubs?

As consumer insights company Nielsen pointed out last week, football clubs produce quite a lot of content for their fans to consume. Especially on social media, this is the sort

Chelsea get creative with PAC-MAN Instagram Story for Spurs game

The football season has only just started and we’re already seeing clubs move on from creative/silly transfer announcements – though we still have more than a week left for more

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West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following

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Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

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How football clubs can do social media right – and how to avoid disaster

At a time of year when new kits are launched, new signings are announced, and football clubs gear up for the new season, this is the time when fans start

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RESULT Sports ranks football clubs and their power on social media

Twice a year – once on the turn of the calendar year, and once at the end of the European football season – German digital communication and marketing experts RESULT

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.

Chelsea launch Antonio Conte Twitter emoji to celebrate title success

It’s Friday morning, and that can only mean one thing: it’s almost the weekend. And if you’re a Chelsea fan, you’re probably feeling more chirpy than most today. Let’s face