Tag "innovation"

What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be

An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played

Brisbane Heat launch immersive technology to link players to fans

Since its inception in 2011, the Australian Big Bash League has been at the forefront of innovation in cricket. The adrenaline-fuelled cocktail of fireworks, packed crowds and finest players in the world has flipped the

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The Hero Challenge is exactly what golf needs to survive

The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is