Tag "influencers"

Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising

You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has

Latest 0 Comments

The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

NFL experiment with influencers to grow audience in the UK

Over the past few years, British audiences have begun to hear more and more about American football. From Sky Sports, Channel 4 and the BBC showing live games to a

The EE Wembley Cup with Spencer FC to return

One of the best collaborations between a brand and a football YouTuber is back for a second season. Spencer Owen – better known as Spencer FC – has over 1.5m