Tag "influencer marketing"

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Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

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Hashtag United and a new era of footballing fan engagement

Last week, YouTube influencer football team Hashtag United appointed sport and entertainment consultancy, Clifford French, to manage the team’s matchday sponsorship opportunities. As an amateur football team, Hashtag United, with