Tag "Google"

How can sport leverage voice technology in 2019?

As voice technology begins to take off, we take a look at the lay of the land and ask what’s next for voice tech in sport.

YouTube TV shows AR ads during the World Series

YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.

Why Google’s Sports Fixture Grab Spells Opportunity Not Threat

Google might be taking results and scorelines off rugby clubs and putting them to the top of the search function, but this is why there’s no need to panic.

Daily Digest: BT Sport to stream Champions League for free & Amazon wields its power

A look at the biggest news from the crossroads of digital media and sport today.

Google launches Android AR software ARCore to rival Apple’s ARKit

Google finally launches ARCore outside developer preview, meaning augmented reality technology will now be more readily available on Android phones as well as iOS.

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

VR and AR aren’t new, but new tech can bring them to the mainstream

Virtual Reality and Augmented Reality are not new concepts, but the application of old ones to the new technology available. As technology grows, so will they.

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

Google Cardboard plunges us into Patriots training in Virtual Reality

Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example