The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.
RFID technology will be used to ensure that this weeks Ryder Cup is the most technologically advanced golf event ever and is being used by sponsors including BMW, Standard Life Investments and Johnnie Walker
Legendary Eurosceptic Nigel Farage does an incredible reverse-ferret and comes out in support of Team Europe for the Ryder Cup in this mock party political broadcast for Paddy Power
A really nice activation the guys at the PGA of America have launched today. Ahead of the final major of the year they are giving fans the opportunity to actually get involved with the course design!