Augmented reality isn’t just for Pokemon Go. Now, golf enthusiasts can enhance their game through Microsoft’s AR technology too. Microsoft have partnered with Seattle-based Augmented Reality software maker Taqtile, to
One of the world’s oldest sporting events takes place next week as the 145th Open Championship tees off at Royal Troon. It will, as always, be beamed around the world
FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims
To celebrate one of the biggest golf events of the season, here’s a very special Masters Edition of our weekly wash-up. Bubba Waston launches his own emojis Just in time
Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour
The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.
RFID technology will be used to ensure that this weeks Ryder Cup is the most technologically advanced golf event ever and is being used by sponsors including BMW, Standard Life Investments and Johnnie Walker
Legendary Eurosceptic Nigel Farage does an incredible reverse-ferret and comes out in support of Team Europe for the Ryder Cup in this mock party political broadcast for Paddy Power