Tag "Golf"

The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see

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Golf Canada partners with Stadium Digital to launch new engagement platforms

Golf Canada has partnered with with leading fan engagement company Stadium Digital to relaunch GolfCanada.ca, home of the national governing body of Canadian golf. The new platform includes the introduction

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Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

PGA Tour & Twitter strike exclusive content deal

The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to

European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be

An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played

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The Hero Challenge is exactly what golf needs to survive

The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is

Why golf could have fantasy sports to thank for huge rise in popularity

When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,

Samsung backs smart shoes to improve your golf game

Uncover any problem and it’s only a matter of time before people start thinking about how to solve it. Technology is a monument to humankind’s laziness. We’ll go to great

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Meet Skratch TV: golf content for a younger audience

Last year, the PGA Tour announced a plan to launch Skratch TV – golf’s first internet video network. The digital platform – overseen by the same management team that launched KICK – is now delivering