Tag "Golf"

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Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

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PGA Tour & Twitter strike exclusive content deal

The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to

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European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be

An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played

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The Hero Challenge is exactly what golf needs to survive

The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is

Why golf could have fantasy sports to thank for huge rise in popularity

When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,

Samsung backs smart shoes to improve your golf game

Uncover any problem and it’s only a matter of time before people start thinking about how to solve it. Technology is a monument to humankind’s laziness. We’ll go to great

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Meet Skratch TV: golf content for a younger audience

Last year, the PGA Tour announced a plan to launch Skratch TV – golf’s first internet video network. The digital platform – overseen by the same management team that launched KICK – is now delivering

PGA Tour demos Microsoft HoloLens to deliver AR to golf

Augmented reality isn’t just for Pokemon Go. Now, golf enthusiasts can enhance their game through Microsoft’s AR technology too. Microsoft have partnered with Seattle-based Augmented Reality software maker Taqtile, to

The Open embraces video for on-course spectators and broadcasters alike

One of the world’s oldest sporting events takes place next week as the 145th Open Championship tees off at Royal Troon. It will, as always, be beamed around the world