Tag "Golf"

Press Release 0 Comments


The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.

Opinion 0 Comments

Europe retain the Ryder Cup – How it played out on social media

Europe retained the Ryder Cup at Gleneagles in Scotland. But how did it play out on social media channels such as Twitter, Facebook and YouTube?

RFID Digital Activations Will Give Ryder Cup Fans Best Experience Ever

RFID technology will be used to ensure that this weeks Ryder Cup is the most technologically advanced golf event ever and is being used by sponsors including BMW, Standard Life Investments and Johnnie Walker


Nigel Farage Swings for Europe this Ryder Cup

Legendary Eurosceptic Nigel Farage does an incredible reverse-ferret and comes out in support of Team Europe for the Ryder Cup in this mock party political broadcast for Paddy Power

Ryder Cup update: fans encouraged to use social media.. in most places

Following recent articles, including by yours truly about the Ryder Cup not allowed ticket holders to upload images or video to social media during the tournament, the Ryder Cup team have come out with an announcement to clear things up.

Opinion 3 Comments

Ryder Cup organisers ban photo/video uploads to social media by fans

This week it has been reported that guidelines have been issued to ticket holders warning them against posting images and video on social media for the duration of the Ryder Cup. But is it going to be possible to police?

Interview 2 Comments

Interview: How the Open Championship is utilising iBeacons, Wi-Fi and storytelling

The Open Championship this year takes place at Royal Liverpool. We spoke with Digital Manager for the R&A, Kevin Bain, about they’ve been working on to engage audiences around the world through digital.

Interview 0 Comments

Live Blog – The Cornerstone Of The European Tour’s Digital Coverage

I caught up with the European Tour to chat golf, live blogging and digital strategy as they combine a blend of compelling editorial, up to the minute photographs and video clips, social media content, statistics and fan-interaction in one easy-to-digest, visually appealing stream.

Events 1 Comment

Social Media Caddies…. WTF?!

During last weekend’s Presidents Cup, we saw the first (and hopefully last) outing for the ‘Social Media Caddies’. A poor PR exercise maybe?

Pick the hole location at PGA Champs – competition hosted by Jack Nicklaus

A really nice activation the guys at the PGA of America have launched today. Ahead of the final major of the year they are giving fans the opportunity to actually get involved with the course design!

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