Tag "Golf"

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The Hero Challenge is exactly what golf needs to survive

The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is

Why golf could have fantasy sports to thank for huge rise in popularity

When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,

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Samsung backs smart shoes to improve your golf game

Uncover any problem and it’s only a matter of time before people start thinking about how to solve it. Technology is a monument to humankind’s laziness. We’ll go to great

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Meet Skratch TV: golf content for a younger audience

Last year, the PGA Tour announced a plan to launch Skratch TV – golf’s first internet video network. The digital platform – overseen by the same management team that launched KICK – is now delivering

PGA Tour demos Microsoft HoloLens to deliver AR to golf

Augmented reality isn’t just for Pokemon Go. Now, golf enthusiasts can enhance their game through Microsoft’s AR technology too. Microsoft have partnered with Seattle-based Augmented Reality software maker Taqtile, to

The Open embraces video for on-course spectators and broadcasters alike

One of the world’s oldest sporting events takes place next week as the 145th Open Championship tees off at Royal Troon. It will, as always, be beamed around the world

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FOX Sports to take golf coverage to the next level of digital innovation at the US Open

FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims

Digital Sport’s Weekly Wash-up 08/04/2016 – Masters Edition

To celebrate one of the biggest golf events of the season, here’s a very special Masters Edition of our weekly wash-up. Bubba Waston launches his own emojis Just in time

Jordan Spieth signs a massive deal with Coca-Cola

Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour

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RFID DRIVES SOCIAL INTERACTION AT THE RYDER CUP

The introduction of Radio Frequency Identification (RFID) at this year’s Ryder Cup has proved a huge success with almost 45,000 interactions across the six day tournament, 23-28 September.