Tag "formula 1"
Video – A Missed Opportunity For F1 Sponsors [Infographic]
Formula 1 is the biggest global sporting series in the world yet its brand partners are struggling to amplify the value of their sponsorship rights through branded video content
Grand Prix Driver of the Year
UKSN was delighted to be part of the group who put in who they thought their drivers of the year were (we chose a top 10). Here is the final result from all the writers involved [infograph]
The Return of a Champion
There are few people in Formula 1 who can command an audience quite like Michael Schumacher. The ‘launch’ of the Mercedes Grand Prix team in Stuttgart on Monday was proof that the seven-time former world champion can still create a stir amongst the international press corps, not least the British press for whom memories of Damon Hill’s mugging at Adelaide in 1994 still resonate strongly. But the return of Schumi to the F1 fold after a failed three-year attempt at retirement is a much needed boost for the sport after a year dogged by controversy.