Tag "formula 1"

Formula One allows videos of testing to be posted on social media for the first time

As reported on Motorsport.com, Formula 1 teams are now allowed to post video from the first week of testing in Barcelona to their social media channels. #F1Testing, Day 1: afternoon

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Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

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PODCAST #3: James Campbell on working at Williams & Mercedes, starting his own agency and an exciting future for F1

James Campbell is former Digital Manager at Formula 1 heavyweights Williams and Mercedes. He joined the German giants operation just as Toto Wolff, Lewis Hamilton and Niko Rosberg got together to start dominating the sport.

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Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is

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Williams Race to Pole Position in Formula One Social Media Ranking

The 2015 F1 Social Media Index, which ranks Formula 1 teams according to social media performance has been announced – Williams top the league, climbing from second place last year, ahead of McLaren and Mercedes who claimed second and third places respectively.

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Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

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Lotus Race to Pole Position in Formula One Social Media Ranking

The first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.

Which F1 team won the social media grand prix?

NineteenEightyFour take a look at how F1 teams used social media to unveil their new feats of engineering, and finds out what makes a successful launch campaign.

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How F1 Teams Can Build Their Tribe

Later on today I’m going to be chatting Formula 1 and social media with some of the teams involved. Thanks to an invite from Vivacity, I’ll be joining in with a Google Hangout (my first) at 3pm UK.