Tag "formula 1"

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Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

Research 0 Comments

Lotus Race to Pole Position in Formula One Social Media Ranking

The first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.

Which F1 team won the social media grand prix?

NineteenEightyFour take a look at how F1 teams used social media to unveil their new feats of engineering, and finds out what makes a successful launch campaign.

Events 0 Comments

How F1 Teams Can Build Their Tribe

Later on today I’m going to be chatting Formula 1 and social media with some of the teams involved. Thanks to an invite from Vivacity, I’ll be joining in with a Google Hangout (my first) at 3pm UK.

Sport 1 Comment

Challenges remain for F1 to overcome as the role of branded content grows

With F1 experts looking for successful ways to reach and engage with their target audiences, the F1 world is increasingly turning to branded video content for that solution.

Summer of Sport: Comparison of 4 Sports Events and their use of Twitter

Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…

Sport 1 Comment

McLaren F1 Launches New Digital Strategy (and Twitter Handle)

McLaren F1 extend digital plans which include the change from @TheFifthDriver to @McLarenF1. Find out more about their plans here…

Video – A Missed Opportunity For F1 Sponsors [Infographic]

Formula 1 is the biggest global sporting series in the world yet its brand partners are struggling to amplify the value of their sponsorship rights through branded video content

Grand Prix Driver of the Year

UKSN was delighted to be part of the group who put in who they thought their drivers of the year were (we chose a top 10). Here is the final result from all the writers involved [infograph]

Sport 1 Comment

Timo Glock, Marussia F1 and Social Media

We had the chance the other week to tour the HQ of one of the newest teams on Formula 1, Marussia. On top of this we spoke to Timo Glock, Sporting Director Graham Lowden and Head of HR Katie Allen about how social media impacts on the team.

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