Tag "Football"

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French football is taking a leaf out of Spain’s book and competing with the Premier League

Today, the French professional football league, the LFP, set out its strategy for expanding its brand and competing with its rivals around the world. Across Europe, football leagues are progressing

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Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

Juventus creates new fan app with access to highlights and bespoke content

There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible

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Football punditry app Yakatak launches globally

Football punditry app Yakatak launched globally on March 28th, introducing a social media platform for football fans to share live reactions during football matches. Yakatak features live updates in real-time

MLS takes the wheel of social media progress once again, this time with live-streaming

Over the last few weeks, Facebook has been building up its portfolio of sporting events, and with the launch of the new MLS season, once again the social media giant

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Man City give another example of how club created content can enrich the fan experience

There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch

Dutch Cup semi-final sees video referee controversy

The AZ Alkmaar players celebrated wildly, as did the fans in the stadium who joined in. A 94th minute winner in a cup semi-final is perhaps the most unbridled joy

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

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Interview with Richard Clarke, former Senior Director of Digital Media & Comms at Colorado Rapids

Richard Clarke has recently returned from the US and a stint with MLS team Colorado Rapids. Prior to this he had been in the Premier League with Arsenal, making him

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Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory