Tag "Football"

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Luis Figo’s Dream Football launch app to give young footballers a chance

Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts and professional teams. Last month, Figo said, (H/T SportTechie)“We are

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Vauxhall surprise football fans with ‘#GetIn Fan Hotline’

Vauxhall has recruited international footballers to give dedicated fans a special treat. Manning the Vauxhall ‘Fan Hotline’ for one day only, the home nations players surprised lucky supporters with a

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Eurosport renews AFCON deal with rights to 2017 and 2019 tournaments

Eurosport has won the UK and Ireland broadcast and digital rights for the CAF Africa Cup of Nations 2017 and 2019, as the Ivory Coast look to defend their title

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

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Digital Sport’s Weekly Wash-Up 16/11/16

The NBA Scores Big with New Ad Partners #TheStarters Twitter Show is live in 5 minutes at 11am ET!https://t.co/iAGEfqZJ8d — The Starters (@TheStarters) November 15, 2016 The NBA bet big on

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.

French club Toulouse are winners on social media

Toulouse know all about losing. It’s not just in the name, but the French Ligue 1 club only managed to escape relegation from the top flight on the very last

Facebook Live is driving the next wave of fan engagement

Jürgen Klinsmann’s announcement of the U.S. Men’s National Team roster for the next round of World Cup Qualifying last Sunday came with a number of interesting surprises. A handful of

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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.