Tag "fan engagement"

Olympique Lyonnais team up with EVS to boost fan engagement in-stadium

French Ligue 1 giants Olympique Lyonnais may only have moved into their spanking new Parc OL a couple of months ago, but already they’re innovating. The seven-time French Champions have

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Denver Broncos use Augmented Reality to engage fans and activate brand partnerships

Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

American fan engagement would not work in the Premier League

Not long ago, I read an article in The Drum written by digital consultant Chris Bishop and entitled ‘Why English football sucks at fan engagement – and Americans are in

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Dallas Mavericks blaze the trail on emerging streaming formats

The Dallas Mavericks last week became the first team in the NBA to join streaming formats Roku, Live.ly and Musical.ly, as sports teams rush to engage audiences by seeking out

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West Ham’s social media accounts at it again when another social media faux pas

They did it again. There was backlash of utterly inevitable proportions this week when West Ham’s Twitter account got involved with National Poetry Day. There was a predictable reaction from

Man City in groundbreaking new robotics partnership

Over the last few years, football has been catching up with the technology curve. For a sport that is so popular around the world, it often lags behind other sports

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

Everton’s latest innovation set to boost digital engagement

Everton has launched a new, fully-integrated website reward programme designed to increase engagement between fans, the club and club partners. It is the latest innovation to come out of the

Fan engagement as a strategic advantage

Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!

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