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How did the NBA digitally bring the Global Games to London?
NineteenEightyFour have taken a look at the NBA’s digital strategy in the run up to the most recent Global Games outing, where the Atlanta Hawks took on the Brooklyn Nets at the O2 in London.
NBA in the UK: Challenges, Opportunities and Social Media ROI
New in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organisation faces ahead of January’s Global Game in London, which sees the Atlanta Hawks take on the Brooklyn Nets, by WePlay.