Tag "facebook"

Gatorade teams up with social media platforms

Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership

Facebook joins the sports game with its own Sports Stadium

Determined not to miss out on the buzz generated by social media users during sports events, Facebook has launched a ‘Sports Stadium’ feature which allows Facebook users to experience sports

Facebook’s brand value skyrockets on the back of NBA streaming

It’s been a very busy seven days for Facebook who has seen their brand value race up Interbrand’s annual “Best Global Brands” on the back of becoming the first service

5 Years of Digital Sport: Mark Segal on social media engagement and niche networks

If you need one example of how social media in sport has become an integral part of the national conversation, consider this: Joey Barton once appeared on Question Time.

Leicester City Top Social Media League Table of British Sports Teams

Leicester City take number one spot in Umpf’s Sport Social Media Index 2014 ahead of Leeds United and Ipswich Town. Last years winners Tottenham Hotspur slip to 96th

Manchester United pass 60m fan mark on Facebook, but what does that mean to the club?

Manchester United are today celebrating hitting another Facebook milestone, this time having 60m fans on their page. But 60m is just a number right. Does it actually mean anything to the club? This is what I put to new Manchester United social media manager, Nick Coppack

#CoolJob: Social Media Manager at 1966 Group

1966, founded in 2006 by Terry Byrne and specialises in maximising intellectual property rights, global licensing, branding, endorsements and appearances globally within the football industry is looking for a Social Media Manager

Interview: How the Open Championship is utilising iBeacons, Wi-Fi and storytelling

The Open Championship this year takes place at Royal Liverpool. We spoke with Digital Manager for the R&A, Kevin Bain, about they’ve been working on to engage audiences around the world through digital.

Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.