Tag "Euro 2016"
How non-sponsors are muscling in on tournament exposure
Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools
Adidas boast unrivalled social media engagement this summer – but is it a success?
It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype
Euro 2016: The brands that are winning with video marketing
Burst Insights have reviewed every advert before, during and after all 12 games broadcasted live on ITV during the first two rounds of group game matches at Euro 2016. Their analysis
Copa90 creates unique Euro 2016 animations
Content creators in sport don’t need broadcast rights to be successful, and the remarkable rise of Copa90 is testament to this. The global football network – owned by Bigballs Media
Ibrahimovic says emotional goodbye to Swedish national team in Volvo’s latest film
Volvo have released a powerful piece of emotional storytelling to thank Zlatan Ibrahimovic for his service. After fifteen years representing Sweden, Zlatan played his final match in the yellow jersey against
Digital Sport’s Weekly Wash-Up 25/6/16
Manchester City joins messenger Man City have launched a Messenger Bot to give supporters a City perspective on the latest news and topics surrounding the team. Subscribers can opt-in to receive
Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign
Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media
This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’
As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content
Continental Tyres launch EURO 2016 campaign
Official tyre sponsor of the 2016 EUROs has launched an online campaign enabling fans to virtually drive to the Stade de France from their home. Aimed at allowing fans to
A football table to connect French players and fans
Ahead of the next international friendly window at the end of the month, French Football Federation’s partner Volkswagen is launching a new fan experience including the first-ever digital football table
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