Tag "Digital"
FIFA Digital at the 2014 FIFA #WorldCup Brazil
Last week I took a look at what a few of the brands had been doing in the build up to the world’s second biggest tournament (only the Olympics outdoes it in terms of audience). So this time I’m going to look at what FIFA itself is doing when it comes to digital.
You Stay Classy, Local Sports Team
Part of social media 101 is to establish a unique tone of voice, one that is recognisable and cuts through all the other sides that exist in your league, your city, your sport. Hash Piperdy takes a look in this guest post for the site.
Top 5 Takeaways from Digital Sport Manchester
Matt Briggs from The Online Rule has kindly put together his takeaway thoughts from the recent (and first ever) #DSManchester event which took place last Thursday (17th) at TechHub
3 (great) reasons to head to Digital Sport Manchester next week
Wondering whether to head to Digital Sport Manchester next week? Well here at 3 (and a half) reason you should be taking a half day away from your desk to come along.
Major League Baseball Hits A Home Run with Digital
With a brand new Major League Baseball season underway, comes brand new digital tech for baseball fans. Although traditionally the American pastime has been left behind when it comes to digital enhancements, the 2014 season has changed all that.
New Digital Platform for the 2014 RBS 6 Nations
New RBS 6 Nations digital platform, designed and built by Sotic, launched ahead of next weekends first games of the 2014 campaign.
The Case for Networked Stadiums
Nothing beats watching sport “live” in the Stadium, however most venues are not digitally enabled and as such it is nigh on impossible to make a phone call, send a text, use email, engage social media, let alone access data and stats on second screens. But is this really important?
Digital Sport Trends 2014
This year, instead of putting together a post or two with great insights from some of the brightest minds in the industry, we’ve gone one step further. We’ve put together an ebook containing contributions from 19 digital sports industry insiders. #DSTrends2014
Will England #Rise to win the Digital Ashes?
While both the English and Australian Cricket Boards have acknowledged the importance of digital engagement, perhaps they have not yet taken full advantage of the marketing opportunities available through social media during the Ashes Series itself.
Sports Data for Social Marketing and Fan Engagement
One of the better sports related Social Media Week events was the Bloomsberg Sport discussion on using sports data for fan engagement. Here are the videos of that discussion featuring Sky Sports, Opta and Seven League.
