Tag "digital sport"

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The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which

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Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

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Take off for Drone Racing as Sky invest $1m

Sky has announced an investment of $1m to deliver live drone racing to its UK viewers. The broadcaster’s partnership with the Drone Racing League (DRL) will include ten one-hour episodes on

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Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They

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Digital Sport’s Weekly Wash-Up 9/11/16

Copa90 and Bleacher Report to produce weekly Snapchat show Digital football network Copa90 have partnered with Bleacher Report to produce a weekly football show on Snapchat. James Grigg, director of global operations

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PODCAST #3: James Campbell on working at Williams & Mercedes, starting his own agency and an exciting future for F1

James Campbell is former Digital Manager at Formula 1 heavyweights Williams and Mercedes. He joined the German giants operation just as Toto Wolff, Lewis Hamilton and Niko Rosberg got together to start dominating the sport.

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Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

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MLS announce Nigel de Jong’s departure from LA Galaxy with bizarre video

The video mentioned in this article has since been deleted from the MLS Twitter account. Watch it here.  Nigel de Jong has completed his move from LA Galaxy to Galatasaray, so

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Digital Sport’s Weekly Wash-Up 26/8/16

Snapchat and Gatorade to deliver live scores to High School sport Snapchat is set to bring real-time geofilters to High School American football games in the U.S. The California-based platform recently tested real-time scores

Everton’s latest innovation set to boost digital engagement

Everton has launched a new, fully-integrated website reward programme designed to increase engagement between fans, the club and club partners. It is the latest innovation to come out of the