Tag "digital media"
Case Study: Is Basketball Champions League the fastest growing league in Europe?
The Basketball Champions League has seen impressive engagement growth in only its second season.
Digital Transformation: The whole world’s at it. So why not football?
Football clubs *can* get this digital thing nailed. But the time to start is now.
When the FAANGS fail to bite: Shifting sands in the digital arms race
Rupert Pratt looks at the future of the digital arms race in sport.
Time to get serious: In defence of football’s Fan Channels
This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and
Should an athlete opt for a publicist or publisher?
Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.
Delivering BBC Sport’s social media offer for the Rio Olympics
Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow
The Man United and EA Sports partnership is new ground for sports sponsorship
Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have
