Tag "digital media"

Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

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The Man United and EA Sports partnership is new ground for sports sponsorship

Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have