Tag "Digital"

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Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

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ESPN expected to layoff on-screen talent

Sports media giant ESPN will again go through a round of layoffs, this time cutting on-screen talent. Sports Illustrated’s Richard Deitsch reported Sunday that ESPN will have “significant cost-cutting” for the

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Interview with Chris Schlosser on how MLS has become fastest growing US sport on social + much more

The first podcast of 2017 is a great one with SVP for Digital at the MLS, Chris Schlosser the guest. He talks about he created his own job with a quite ballsy approach, wrote the first MLS digital strategy and how the MLS has become the fastest growing US sport on social since 2013.

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Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

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Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen

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Interview: Ben Wells, Director at Well Said and former Head of Marketing at Chelsea FC

Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

Digital Sport’s Weekly Wash-Up 07/10/16

Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to

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Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this