Tag "Digital"

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Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

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Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen

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Interview: Ben Wells, Director at Well Said and former Head of Marketing at Chelsea FC

Thanks to Audioboom for hosting this podcast at their studio in London. In this episode Dan spoke with Ben Wells about his thoughts about sport in the digital era, and where it needs to get to.

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

Digital Sport’s Weekly Wash-Up 07/10/16

Unilad to stream MMA action After streaming the Homeless World Cup earlier in the year, Unilad has signed a test deal with the British Association of Mixed Martial Arts to

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Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this

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PODCAST #2: Threepipe’s Farhad Koodoruth on using digital to help sell tickets, the role of agencies and Twitter’s future

In this week’s show I explore in-depth how sports should be utilising data to help in areas such as ticket sales. Also we touch on the role of agencies in the future, given the trend for teams and leagues to do more and more in house. And finally his thoughts on my top 3 topics including VR, personalisation and the future of Twitter.

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We need to talk about Twitter: why second screens aren’t always blessings

Technology has been used to enhance sport. It makes life easier for athletes, for officials, for referees and umpires. Now it’s being used to add to the spectator experience. Fan

Arsenal FC launches new app for young fans

Arsenal FC is the first club in the Premier League to create an app specifically for its young fans, as it looks to engage with kids through the age of