The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.
Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to
Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared