Tag "Cycling"

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Hammer Series delivers the digital numbers for professional cycling

This is a guest post by Mark Coyle, Head of Media, Velon. One month ago, on Sunday June 4 2017, Tao Geoghegan Hart forced his way over the finish line to

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Team GB renew out of home partnership in bid to capitalise on Rio 2016 buzz

Following Team GB’s record-breaking showing at Rio 2016, the British Olympic Association (BOA) has extended its contract with official ‘Out of Home partner’, Ocean, in a deal which will run

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Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

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GoPro offers unique perspective of 2015 Tour de France

This year’s Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and danger they face.

Pro Cycling team of Mark Cavendish to connect digital audiences everywhere in new partnership

Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today has announced a global partnership with digital advertising company, RadiumOne. Helping OPQS to extract maximum value from its commercial partnerships.

Team Sky and Social Media

Great interview with Team Sky’s Digital Manager by the guys at Tour Down Under. A look at what they see as objectives going forward and how they prep when at races. Interesting stuff!