Tag "Cristiano Ronaldo"

Barcelona’s 50m Instagram followers: Will the others ever catch up?

Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????

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Digital Sport’s Weekly Wash-Up 03/03/17

Fox Sports to stream basketball tournament in Virtual Reality After successfully using Virtual Reality (VR) to broadcast a Dutch league game on Saturday, Fox Sports will give it another go,

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Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

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Will video technology really cause football to lose its charm?

Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

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Nike hits back with EUROs ad magic in “The Switch”

Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as

Cristiano Ronaldo says hello to China

Cristiano Ronaldo has launched an account on China’s social media Sina Weibo in order to attract more fans and reach out to a population not accessed via Twitter, Facebook or

Digital Sport’s Weekly Wash-up 18/03/2016

Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to