Tag "Cricket"

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Investec allows fans to get even closer to the Ashes

On the eve of the fourth Ashes test, series’ sponsor Investec have further unveiled their platform which allows avid cricket fans and statistic nuts to get even closer to the action, the Investec Test Tracker

ICC announces ground-breaking online figures with interest soaring in #cwc15 right across the globe

The ICC Cricket World Cup 2015 now moves towards the knock-out stages, and the magnificent cricket on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from right around the world.

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Surrey CCC tops the Social Media Cricket Championship

Analysis released recently from programmatic advertising experts, RadiumOne, has revealed Surrey County Cricket Club is the top performing county in the LV County Cricket Championship – on social media, at least.

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Cricket Australia celebrate Ashes win with personalised Twitter #TheUrnReturns gift

A great little Twitter activation from those humble guys at Cricket Australia. After the thrashing they dished out to the England team, they have marked the occasion by delivering personalised pictures of the winning team to all who want it.

Spurs top Social Media league table of 148 UK sports teams

The first ever index ranking British professional football, rugby and cricket teams according to social media performance has been launched with Premier League club Tottenham Hotspur topping the tree.

Will England #Rise to win the Digital Ashes?

While both the English and Australian Cricket Boards have acknowledged the importance of digital engagement, perhaps they have not yet taken full advantage of the marketing opportunities available through social media during the Ashes Series itself.

Summer of Sport: Comparison of 4 Sports Events and their use of Twitter

Sports Digital Agency Seven League, founded by Richard Ayers (former Head of Digital at Manchester City), has put together an interesting piece of research based around one month of sporting events in the UK. Here is what they found…

CBS & LiveWire Sport bring updates from The Ashes to commuters on the Tube

CBS Outdoor UK yesterday announced that it will be bringing up to the minute scores and text commentary from The Ashes to digital screens on the London Underground, for the duration of the hotly-anticipated test match starting on 1st August.

Pepsi IPL takes Twitter integration to new levels for 2013

This year see’s the IPL ramp up its social presence, working in collaboration with Twitter and digital agency Pulse Innovations, to engage fans like never before

Fun Digital Content: How ‘Owling’ is helping bring light relief to England Cricket

Following on from my ‘Planking’ post yesterday, yes it was a bit random but showed how athletes can engage with fans away from their chosen sport and be perceived as being closer to them, I thought I’d continue my look at the lighter side of athletes and how digital is getting involved.

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